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We have all seen the advertisements for budget websites, lowest price guaranteed websites and the special offer websites. These all deliver a website to you, it won't be what you expected and it won't be tailored to your needs...why? Because you get what you pay for, that's why!

Whether it's a website, logo or graphic project it takes time and effort to create a design that fits your requirements and, to be brutally honest, that costs money. At Shlinky we have devised and adopted a process we have named the 4D process to ensure that we fully understand your requirements. This enables us to deliver your project that is fit for purpose and one that we hope exceeds your expectations.


Before we do anything we need to assure ourselves that we totally understand what you require and what your expectations are. In order the uncover the requirements we need to perform a discovery task where we ask you many questions including...

  • Who are your target audience?
  • What do you want to achieve with this project?
  • What message are you looking to relay?
  • What is the purpose of this design?

Only when we have the relevant information will we commence stage 2 of the process, because this forms the foundation of the whole project and we like our foundations to be rock solid!


Shlinky has a varied team of talented designers but they are only as good as the information we give them. This is why we spend time formatting a brief for each individual project, by telling our design team exactly what the project is, what its requirements are, who is the target market etc... They then use the latest tools in order to to produce the best work possible. We review the work with our design team personally, this ensures that we are involved in the project from start to finish, meaning you get the experience of everyone at Shlinky throughout the entire life of your project.


When we have a design that we are happy meet the requirements with we then seek your opinion on the current 'work in progress'. This is a very important part of the process, it is at this stage where we can make any changes, discuss any alterations, review any ideas and generally solidify the concept of the design. This may take place a number of times until you are completely satisfied with what we have discussed and the direction the project has taken.

If the project is a web site then once the design has been signed off it gets handed to our coders who will turn the artwork into a fully working site. It is at this stage that you will be involved in again in order to provide the actual content and images that may be required.


Having completed the build or finalised the artwork in the correct formats, we will prepare your project for delivery. Your project will be handed over to you in the appropriate format with full rights and ownership transfered. Depending on the type of project you have ask us to undertake there may be other steps to perform.

We hope you may now see why the budget option is false economy, it won't deliver its promises because it can' doesn't know how to.

Our 4D strategy ensures that we deliver full satisfaction, not an empty promise.